Bio & Statement

Resident in Istanbul, I have been working in the film tv industry since 1995 as editor, asst. director and finally as director.

I directed TV Commercials for companies like Toyota, Akbank, TEB, Beko, Selpak, Vestel, Frito Lay, Citibank, Reckitt Benckiser, Ray Sigorta, Eti, Ülker, Teknosa, Carrefour and agencies like Euro RSCG, HAVAS, RPM Radar, TBWA, Publicis, Saatchi, Grey, Alice BBDO for a variety of products from cars to food, detergent to beauty and banking.
I also have experience with children and celebrity and I am fluent in English, French and Turkish (obviously).
As a filmmaker coming from visual arts my main objective it to tell the story with the right cast, look, tempo and feel while staying on budget and on time.
Most importantly, I don’t make TV Commercials for the sake of art or to expand my reel: I see them as “functional media” and their ultimate function is to alter the audience perception towards products or services. This alteration requires different approaches for different targets: When you are lucky enough sometimes to have an adequate target, a good concept and a dedicated team behind you, what you do may also be vaguely described as art: That’s the ultimate purpose of film-making in any case.

For viral projects I like to operate the camera myself. For music videos I am interested in “alternative”, “indy” projects.

My short films are fully independent productions.

You can also see my extended reel at Vimeo.